I'm happy to say that we have shot up in the rankings on most of our targeted search terms. On Google, we are on the first page for all search terms and ranked no lower than third. In fact, the only site ranked higher than us on any search term is Cafepress. That's pretty good.
Yahoo is a little different. Even though we improved on some search terms and are on page 1 for all terms, we did have a drop of a few positions on some of the terms. Some fluctuation is acceptable, and since previously we did not place on page one for all keywords, it's still a positive development.
MSN has us positioned identical to Google, which is great for us.
We now occupy the top position for the term Wine Apparel!